線上開店這三件事你做好了嗎

文章導讀：jinianqian

，chuantongxingyekandaoxianshangfazhandefengkou，douhualaladijiebandaopaodaoxianshangkaidian，jieguo，xianjinrudediyipihenkuaijiunengzhuandaodiyitongjin，erjinliangnianxiangyaozaixianshangkaidian

，haixiangxiangjinianqiannaoziyirexiangkaijiukai

？別做夢了，產品沒優勢
，資金沒底蘊，人員不專業等問題存在
，注定在線上很難發展起來的。當然，也不是一概而論，隻要能清晰的認識自身的情況，可以少走很多彎路。

正文：

jiexialaiwohuitongguoyigeanlilidebufenshiqinggeidajiajiangjieyixiaxianshangkaidianqibuxuyaosikaohelejiedeshiqing。dianpuyesuanshigaixingyezaifazhanxianshangshigangzhaoganshangfengkou，zaijiashangzuolechongfendetiaoyan，yegeizishenzuolejingquededingwei
，zaijiashanghouxudeyingxiao，jiangdianpucongkaidiankaishijiufazhandaoyigewendingdegaodu，bingbushituranbaofazhihouhoumianjiushuaibaile，ershifeichangwendingdefazhan。

好(hao)了(le)，廢(fei)話(hua)少(shao)說(shuo)

，先(xian)從(cong)第(di)一(yi)件(jian)事(shi)開(kai)始(shi)。第(di)一(yi)件(jian)事(shi)很(hen)重(zhong)要(yao)，而(er)且(qie)也(ye)是(shi)非(fei)常(chang)必(bi)要(yao)，經(jing)常(chang)遇(yu)到(dao)一(yi)些(xie)傳(chuan)統(tong)旅(lv)遊(you)的(de)老(lao)板(ban)主(zhu)觀(guan)的(de)說(shuo)，我(wo)們(men)的(de)產(chan)品(pin)

，線(xian)路(lu)品(pin)質(zhi)好(hao)啊(a)，其(qi)他(ta)家(jia)都(dou)是(shi)在(zai)我(wo)們(men)家(jia)代(dai)理(li)的(de)
，我(wo)發(fa)展(zhan)線(xian)上(shang)一(yi)定(ding)能(neng)做(zuo)起(qi)來(lai)。最(zui)後(hou)一(yi)年(nian)過(guo)去(qu)了(le)
，在(zai)線(xian)上(shang)就(jiu)沒(mei)見(jian)過(guo)他(ta)們(men)。為(wei)什(shen)麼(me)呢(ne)

？很(hen)簡(jian)單(dan)，他(ta)們(men)的(de)產(chan)品(pin)不(bu)一(yi)定(ding)適(shi)用(yong)於(yu)線(xian)上(shang)的(de)發(fa)展(zhan)，比(bi)如(ru)一(yi)些(xie)高(gao)端(duan)旅(lv)遊(you)，真(zhen)正(zheng)購(gou)買(mai)的(de)，線(xian)下(xia)的(de)數(shu)量(liang)比(bi)線(xian)上(shang)的(de)高(gao)，其(qi)次(ci)是(shi)他(ta)們(men)的(de)品(pin)牌(pai)不(bu)出(chu)名(ming)，反(fan)而(er)是(shi)代(dai)理(li)的(de)那(na)些(xie)旅(lv)行(xing)社(she)出(chu)名(ming)，他(ta)們(men)到(dao)線(xian)上(shang)

，一(yi)不(bu)能(neng)和(he)代(dai)理(li)的(de)旅(lv)行(xing)社(she)打(da)價(jia)格(ge)戰(zhan)

，又(you)不(bu)能(neng)讓(rang)他(ta)們(men)知(zhi)道(dao)你(ni)是(shi)誰(shui)
，否(fou)則(ze)這(zhe)些(xie)代(dai)理(li)就(jiu)會(hui)跑(pao)到(dao)其(qi)他(ta)家(jia)去(qu)了(le)
，還(hai)有(you)就(jiu)是(shi)線(xian)上(shang)操(cao)作(zuo)非(fei)常(chang)複(fu)雜(za)，特(te)別(bie)是(shi)旅(lv)遊(you)這(zhe)塊(kuai)
，後(hou)台(tai)操(cao)作(zuo)
，線(xian)上(shang)運(yun)營(ying)
，前(qian)端(duan)接(jie)待(dai)，後(hou)端(duan)操(cao)作(zuo)等(deng)，都(dou)涉(she)及(ji)到(dao)專(zhuan)業(ye)的(de)知(zhi)識(shi)體(ti)係(xi)和(he)人(ren)員(yuan)，有(you)運(yun)營(ying)經(jing)驗(yan)的(de)人(ren)才(cai)需(xu)要(yao)充(chong)分(fen)學(xue)習(xi)旅(lv)遊(you)知(zhi)識(shi)，有(you)旅(lv)遊(you)知(zhi)識(shi)需(xu)要(yao)學(xue)會(hui)運(yun)營(ying)，不(bu)像(xiang)常(chang)規(gui)服(fu)裝(zhuang)
、母mu嬰ying等deng日ri常chang接jie觸chu的de類lei目mu那na麼me容rong易yi記ji住zhu。所suo以yi人ren員yuan方fang麵mian缺que失shi也ye比bi較jiao嚴yan重zhong。還hai有you其qi他ta或huo多duo或huo少shao的de原yuan因yin我wo就jiu不bu先xian說shuo了le，下xia麵mian就jiu列lie舉ju一yi下xia一yi些xie需xu要yao自zi身shen調tiao查zha的de維wei度du。

一、你真正了解你的主營產品or業務嗎

主(zhu)營(ying)產(chan)品(pin)表(biao)示(shi)盈(ying)利(li)產(chan)品(pin)
，主(zhu)要(yao)是(shi)要(yao)了(le)解(jie)產(chan)品(pin)本(ben)身(shen)的(de)優(you)勢(shi)是(shi)什(shen)麼(me)？劣(lie)勢(shi)又(you)是(shi)什(shen)麼(me)？核(he)心(xin)競(jing)爭(zheng)力(li)又(you)是(shi)什(shen)麼(me)？適(shi)合(he)的(de)消(xiao)費(fei)人(ren)群(qun)是(shi)哪(na)些(xie)
？主(zhu)打(da)風(feng)格(ge)是(shi)怎(zen)樣(yang)的(de)
？貨(huo)源(yuan)情(qing)況(kuang)是(shi)哪(na)種(zhong)
？線(xian)下(xia)經(jing)營(ying)情(qing)況(kuang)怎(zen)樣(yang)？所(suo)在(zai)銷(xiao)售(shou)區(qu)域(yu)的(de)情(qing)況(kuang)
？

這zhe個ge主zhu要yao是shi針zhen對dui線xian下xia對dui自zi身shen的de一yi個ge產chan品pin的de認ren知zhi
，到dao時shi搬ban到dao線xian上shang，還hai得de做zuo更geng多duo的de調tiao研yan
，所suo以yi類lei似si的de情qing況kuang可ke以yi彙hui總zong成cheng一yi個ge表biao格ge
，大da家jia可ke以yi看kan下xia這zhe個ge店dian鋪pu統tong計ji出chu來lai的de。

把ba問wen題ti都dou列lie出chu來lai
，主zhu營ying產chan品pin這zhe麼me多duo，那na就jiu說shuo明ming沒mei有you確que定ding下xia來lai的de主zhu營ying產chan品pin，優you勢shi中zhong以yi價jia格ge為wei主zhu，核he心xin競jing爭zheng力li也ye是shi其qi他ta同tong行xing短duan時shi間jian內nei完wan全quan可ke以yi複fu製zhi的de，所suo以yi也ye就jiu沒mei有you核he心xin競jing爭zheng力li的de說shuo法fa，再zai加jia上shang貨huo源yuan不bu是shi自zi己ji的de
，所suo以yi價jia格ge也ye不bu算suan是shi自zi己ji的de優you勢shi，而er且qie銷xiao售shou區qu域yu隻zhi有you廣guang東dong，那na就jiu說shuo明ming該gai公gong司si具ju有you局ju限xian性xing
，沒mei資zi源yuan，沒mei優you勢shi，遲chi早zao會hui因yin為wei後hou續xu的de發fa展zhan不bu好hao突tu然ran掛gua掉diao的de那na種zhong。現xian在zai這zhe種zhong類lei似si多duo業ye務wu發fa展zhan的de旅lv行xing社she很hen多duo，類lei似si這zhe種zhong公gong司si如ru果guo要yao線xian上shang發fa展zhan的de話hua，一yi定ding要yao砍kan掉diao一yi部bu分fen業ye務wu，專zhuan注zhu於yu自zi己ji有you優you勢shi能neng把ba控kong的de業ye務wu上shang。

所(suo)以(yi)該(gai)店(dian)鋪(pu)通(tong)過(guo)線(xian)上(shang)的(de)了(le)解(jie)調(tiao)查(zha)之(zhi)後(hou)最(zui)終(zhong)將(jiang)產(chan)品(pin)定(ding)位(wei)在(zai)可(ke)把(ba)控(kong)度(du)相(xiang)比(bi)來(lai)說(shuo)更(geng)高(gao)的(de)簽(qian)證(zheng)上(shang)，再(zai)加(jia)上(shang)通(tong)過(guo)行(xing)業(ye)的(de)調(tiao)研(yan)，是(shi)屬(shu)於(yu)藍(lan)海(hai)，再(zai)通(tong)過(guo)營(ying)銷(xiao)手(shou)段(duan)，讓(rang)公(gong)司(si)實(shi)現(xian)0到1 

，撈到了第一桶金。

二

、你的公司架構完整了嗎

提ti出chu這zhe個ge毋wu庸yong置zhi疑yi的de，就jiu是shi想xiang知zhi道dao公gong司si有you沒mei有you合he適shi做zuo電dian商shang
，適shi合he操cao作zuo線xian上shang的de人ren員yuan，或huo者zhe能neng否fou招zhao聘pin到dao有you能neng力li負fu責ze線xian上shang操cao作zuo和he運yun營ying的de專zhuan才cai人ren員yuan，還hai得de了le解jie公gong司si是shi否fou能neng把ba其qi他ta部bu門men的de同tong事shi和he運yun營ying的de人ren員yuan結jie合he在zai一yi起qi，避bi免mian在zai傳chuan統tong思si維wei上shang的de理li解jie會hui影ying響xiang到dao互hu聯lian網wang思si維wei。

拿(na)這(zhe)個(ge)公(gong)司(si)舉(ju)個(ge)例(li)子(zi)，一(yi)般(ban)到(dao)現(xian)在(zai)運(yun)營(ying)的(de)話(hua)，大(da)家(jia)都(dou)知(zhi)道(dao)需(xu)要(yao)投(tou)入(ru)一(yi)定(ding)的(de)推(tui)廣(guang)費(fei)用(yong)，而(er)老(lao)板(ban)做(zuo)為(wei)決(jue)策(ce)者(zhe)，如(ru)果(guo)還(hai)是(shi)固(gu)有(you)思(si)維(wei)，覺(jiao)得(de)付(fu)出(chu)的(de)費(fei)用(yong)會(hui)短(duan)期(qi)換(huan)來(lai)超(chao)過(guo)成(cheng)本(ben)之(zhi)外(wai)的(de)利(li)潤(run)，那(na)店(dian)鋪(pu)未(wei)來(lai)的(de)發(fa)展(zhan)就(jiu)會(hui)堪(kan)憂(you)了(le)
，投(tou)入(ru)進(jin)去(qu)的(de)廣(guang)告(gao)費(fei)用(yong)
，帶(dai)來(lai)的(de)可(ke)能(neng)是(shi)利(li)潤(run)，但(dan)是(shi)現(xian)在(zai)帶(dai)來(lai)的(de)更(geng)多(duo)的(de)是(shi)流(liu)量(liang)，是(shi)曝(pu)光(guang)，是(shi)以(yi)後(hou)的(de)轉(zhuan)化(hua)，而(er)不(bu)是(shi)短(duan)期(qi)的(de)利(li)益(yi)
，特(te)別(bie)是(shi)旅(lv)遊(you)人(ren)群(qun)的(de)決(jue)策(ce)周(zhou)期(qi)會(hui)更(geng)長(chang)。所(suo)以(yi)第(di)一(yi)個(ge)是(shi)老(lao)板(ban)需(xu)要(yao)有(you)這(zhe)樣(yang)的(de)思(si)維(wei)。其(qi)次(ci)是(shi)關(guan)於(yu)員(yuan)工(gong)之(zhi)間(jian)的(de)配(pei)合(he)，比(bi)如(ru)客(ke)戶(hu)接(jie)待(dai)

，傳(chuan)統(tong)的(de)接(jie)待(dai)過(guo)程(cheng)中(zhong)是(shi)麵(mian)對(dui)麵(mian)或(huo)者(zhe)電(dian)話(hua)的(de)方(fang)式(shi)
，轉(zhuan)到(dao)線(xian)上(shang)主(zhu)要(yao)是(shi)在(zai)線(xian)的(de)聊(liao)天(tian)工(gong)具(ju)旺(wang)旺(wang)（現在是千牛）進jin行xing溝gou通tong

，如ru果guo沒mei有you這zhe方fang麵mian的de培pei訓xun的de話hua，可ke能neng的de接jie待dai的de語yu氣qi上shang可ke能neng會hui被bei誤wu以yi為wei是shi怠dai慢man或huo者zhe冷leng淡dan等deng性xing質zhi，加jia上shang旅lv遊you相xiang關guan產chan品pin的de知zhi識shi講jiang解jie非fei常chang多duo
，沒mei設she置zhi專zhuan門men的de快kuai捷jie短duan語yu的de話hua，靠kao著zhe一yi個ge一yi個ge字zi慢man慢man打da

，後hou麵mian要yao花hua費fei更geng多duo的de安an撫fu客ke戶hu

，所suo以yi在zai客ke服fu這zhe種zhong專zhuan業ye人ren員yuan上shang還hai得de有you一yi定ding的de培pei訓xun體ti係xi和he服fu務wu意yi識shi。另ling外wai是shi關guan於yu美mei工gong，傳chuan統tong設she計ji的de大da部bu分fen是shi單dan張zhang海hai報bao，易yi拉la寶bao
，手shou冊ce等deng相xiang關guan設she計ji
，但dan是shi到dao了le線xian上shang，要yao考kao慮lv的de是shi設she計ji的de賣mai點dian不bu一yi定ding是shi價jia格ge上shang的de體ti現xian，更geng多duo的de是shi情qing感gan上shang產chan生sheng共gong鳴ming，要yao挖wa掘jue客ke戶hu潛qian在zai需xu求qiu，所suo以yi要yao求qiu也ye會hui更geng高gao。最zui後hou是shi關guan於yu操cao作zuo和he發fa貨huo，比bi如ru簽qian證zheng產chan品pin，傳chuan統tong方fang式shi慢man慢man來lai不bu急ji

，隻zhi要yao在zai承cheng諾nuo時shi間jian內nei出chu簽qian就jiu行xing，由you於yu線xian下xia的de客ke戶hu不bu存cun在zai網wang絡luo效xiao應ying，也ye就jiu是shi信xin息xi不bu對dui稱cheng的de問wen題ti，認ren為wei花hua費fei的de時shi間jian原yuan本ben就jiu是shi這zhe麼me長chang，所suo以yi會hui慢man慢man等deng。但dan是shi到dao了le線xian上shang網wang絡luo效xiao應ying非fei常chang明ming顯xian，客ke人ren可ke以yi通tong過guo和he其qi他ta商shang家jia對dui比bi，所suo以yi信xin息xi對dui稱cheng的de情qing況kuang下xia，再zai加jia上shang我wo們men優you勢shi體ti現xian在zai出chu簽qian的de速su度du和he時shi效xiao上shang，所suo以yi需xu要yao盡jin快kuai而er且qie一yi定ding在zai承cheng諾nuo的de時shi間jian內nei出chu簽qian，並bing且qie準zhun確que無wu誤wu的de送song達da到dao客ke戶hu手shou中zhong。

從cong個ge人ren的de思si維wei，再zai到dao線xian上shang的de操cao作zuo，再zai到dao員yuan工gong的de服fu務wu意yi識shi，到dao最zui後hou的de操cao作zuo效xiao率lv上shang都dou要yao做zuo很hen大da的de改gai變bian。所suo以yi公gong司si的de架jia構gou如ru果guo沒mei有you包bao含han這zhe些xie角jiao色se的de話hua，那na就jiu需xu要yao找zhao一yi些xie服fu務wu商shang合he作zuo，並bing且qie從cong中zhong學xue習xi互hu聯lian網wang思si維wei。而er這zhe家jia公gong司si很hen好hao的de利li用yong了le服fu務wu商shang的de附fu能neng
，通tong過guo深shen入ru溝gou通tong和he了le解jie，加jia上shang服fu務wu商shang提ti供gong的de各ge項xiang建jian議yi還hai有you服fu務wu的de輸shu出chu，最zui後hou打da好hao了le整zheng個ge基ji礎chu人ren員yuan框kuang架jia。成cheng立li了le一yi個ge運yun營ying團tuan隊dui。老lao板ban的de思si維wei也ye做zuo了le改gai變bian
，主zhu動dong學xue習xi和he接jie觸chu電dian商shang相xiang關guan的de知zhi識shi體ti係xi。

三
、業務係統是靠傳統人力推進還是技術附能

技ji術shu上shang的de附fu能neng主zhu要yao是shi考kao量liang公gong司si的de實shi力li
，公gong司si未wei來lai的de發fa展zhan少shao不bu了le研yan發fa技ji術shu上shang的de附fu能neng，可ke以yi想xiang象xiang類lei似si旅lv遊you這zhe種zhong類lei目mu，涉she及ji到dao的de主zhu要yao是shi溝gou通tong上shang的de問wen題ti，其qi實shi就jiu是shi包bao含han實shi時shi信xin息xi對dui稱cheng和he工gong作zuo流liu程cheng的de梳shu理li，如ru果guo沒mei有you技ji術shu上shang完wan善shan係xi統tong的de優you化hua，沒mei法fa完wan成cheng實shi時shi更geng新xin產chan品pin
，特te別bie是shi現xian有you跟gen供gong應ying商shang的de信xin息xi對dui接jie，萬wan一yi哪na天tian的de酒jiu店dian已yi經jing沒mei房fang了le
，但dan是shi產chan品pin上shang還hai寫xie著zhe有you房fang
，剛gang好hao客ke戶hu又you訂ding了le，這zhe就jiu尷gan尬ga了le

，麵mian對dui的de就jiu是shi投tou訴su賠pei償chang扣kou分fen等deng嚴yan重zhong後hou果guo，而er且qie會hui讓rang客ke戶hu覺jiao得de不bu信xin任ren。當dang然ran有you的de人ren可ke能neng會hui說shuo安an排pai一yi個ge人ren專zhuan門men更geng新xin信xin息xi不bu就jiu行xing了le，可ke以yi是shi可ke以yi，但dan是shi按an照zhao旅lv遊you這zhe種zhong低di利li潤run的de行xing業ye，類lei目mu又you多duo，能neng請qing多duo少shao人ren專zhuan門men去qu更geng新xin這zhe些xie信xin息xi，而er且qie人ren為wei操cao作zuo，存cun在zai一yi定ding的de失shi誤wu率lv和he延yan誤wu率lv，機ji器qi就jiu不bu一yi樣yang了le

，正zheng常chang情qing況kuang下xia，每mei秒miao都dou能neng實shi時shi更geng新xin，而er且qie能neng節jie省sheng人ren力li成cheng本ben。所suo以yi技ji術shu附fu能neng也ye是shi考kao量liang公gong司si的de優you勢shi之zhi一yi。

lingwai，jishushangyenengshixianliuchengshangdeshuli，xiaoxingdechuantonglvxingshejibenshangjiushimeigerendoushizhuancai，shenmedouzuo，shenmedoudongyixie，danshizaicaozuoshangjiubijiaomafanle，wanyichuxianwenti，zerenzhijiumeiyouguishule

，zuihouzhinenglaobanzijichengdan。ruguodayidiandelvxingshe
，angangweihuafen
，jiashangxianshangdeyinsu
，ruguobanliqianzheng
，congxianshangshouqianjiedai，zaidaoshouzhongcaozuo，zaidaoshouhoufahuo。zhenggeguochengshizheyangmeicuode，danshiwentilaile
，yibanbanliqianzhengdekeren，zhongjianyouxieziliaobuxing，xuyaozhongxinbu，nashixuyaoshouzhonghuozheshouqianchuline？banliqianzhengdekerenzixunshijianjiaochang，youdehuahuajitian，tuzhonghuihuanjigekefuzixun，nashouqianchulidehuashinageshouqianne？yejiyouyaozenmehuafenne
？ruguoshouzhongchulidehua，shouzhonggenkerenduijie
，huafeideshijianchengbenhuifeichanggao，caozuodexiaolvjiuhuijiangdi
，nadezengjiagengduodeshouzhongrenyuanlaicaozuo
，wuyishizengjiagengduodechengben。ruguotiqianjiangzhexietongguogongdandexingzhihuafenhaogezidegongzuozhize，zaikaifagegongjuqujiluheshenhezhexiexiangguandeziliaoheliucheng
，nayangjieshengdebujinshirengong
，gengduoshizaiyuangongzaigezigangweizhizeshangdeqingxidu。suoyijishufunengxuyaozaixianshangfazhanqianjiuxuyaotiqianchoubei
，bijingxianshangkaidiansuoxuyaodekaidianchengben，tuanduitouru
，yingxiaofeiyongkebushiyibixiaofeiyong
，bixianxiamendianchengbengenggao，xianshangkaidianwanyizijinlianduanle，nazhiqianxinkudenaduanfuchujiufuzhudongliule。

當(dang)技(ji)術(shu)附(fu)能(neng)後(hou)員(yuan)工(gong)能(neng)在(zai)各(ge)自(zi)的(de)職(zhi)責(ze)上(shang)完(wan)成(cheng)本(ben)職(zhi)工(gong)作(zuo)，那(na)優(you)勢(shi)自(zi)然(ran)就(jiu)體(ti)現(xian)出(chu)來(lai)
，隨(sui)著(zhe)持(chi)續(xu)的(de)發(fa)展(zhan)，店(dian)鋪(pu)發(fa)展(zhan)越(yue)來(lai)越(yue)大(da)，那(na)公(gong)司(si)的(de)品(pin)牌(pai)知(zhi)名(ming)度(du)也(ye)逐(zhu)步(bu)提(ti)升(sheng)。傳(chuan)統(tong)企(qi)業(ye)的(de)口(kou)碑(bei)傳(chuan)播(bo)限(xian)製(zhi)性(xing)比(bi)較(jiao)大(da)，主(zhu)要(yao)是(shi)集(ji)中(zhong)在(zai)門(men)店(dian)的(de)區(qu)域(yu)，而(er)且(qie)口(kou)碑(bei)再(zai)好(hao)也(ye)打(da)不(bu)過(guo)那(na)些(xie)大(da)品(pin)牌(pai)的(de)旅(lv)行(xing)社(she)，當(dang)打(da)算(suan)線(xian)上(shang)發(fa)展(zhan)的(de)時(shi)候(hou)，請(qing)清(qing)晰(xi)的(de)認(ren)知(zhi)你(ni)的(de)品(pin)牌(pai)知(zhi)名(ming)度(du)是(shi)否(fou)高(gao)，不(bu)高(gao)的(de)話(hua)

，那(na)就(jiu)要(yao)好(hao)好(hao)策(ce)劃(hua)了(le)，作(zuo)為(wei)旅(lv)行(xing)社(she)，客(ke)戶(hu)把(ba)這(zhe)麼(me)重(zhong)要(yao)的(de)私(si)人(ren)資(zi)料(liao)交(jiao)給(gei)商(shang)家(jia)

，一(yi)定(ding)會(hui)優(you)先(xian)選(xuan)擇(ze)品(pin)牌(pai)較(jiao)好(hao)的(de)商(shang)家(jia)
，所(suo)以(yi)從(cong)剛(gang)開(kai)店(dian)開(kai)始(shi)，就(jiu)要(yao)把(ba)自(zi)己(ji)的(de)定(ding)位(wei)定(ding)清(qing)楚(chu)了(le)，而(er)且(qie)要(yao)注(zhu)重(zhong)品(pin)牌(pai)的(de)打(da)造(zao)和(he)知(zhi)名(ming)度(du)的(de)提(ti)升(sheng)。

這家公司從剛開始實現0到1zhihou，kaishifaxianweilairuguojixuanzhaozheyangfazhandehua，gongsizaowanhuichengshoubule，suoyifeichangcongmingdequzuoleyigeshuyuzijidexitong

，chenggongdejianggegeyewubankuaidegongzuodouxianjiezaiyiqi，erqiezerenzhidufeichangmingque，yuangongdoushichusedewanchengbenzhigongzuo。ranhouzaitongguoyanfachuleyigegongju，nengkuaisufangbiankehuzaidiyishijianlejiedaoqianzhengdezuixinjinduhebanlijieguo，zuodaotouminghua，kehutiyantishengle
，koubeichuanboyezhubuzengjia，jiezhidaomuqiandefugoulvdounengweichizai20%以上，口碑傳播帶來的轉化沒法統計，但是已經很好的說明了，技術附能的魅力了。

四、總結

總的來說
，如果要在線上開店

，優先審核一下自身情況：

1、  主營產品或者業務是否適合在線上發展。通過行業調研和競品分析可以初步判斷，切記主觀判斷，或者傳統思維考慮

2
、  公司框架是否能實現和線上人員的無縫結合，包括思維
，操作
，人員配備，效率等。主要是思維上的改變

3、  技ji術shu附fu能neng能neng力li是shi否fou能neng解jie決jue公gong司si出chu現xian的de一yi些xie問wen題ti，剛gang開kai始shi線xian上shang發fa展zhan需xu要yao具ju有you前qian瞻zhan性xing，減jian少shao機ji械xie化hua的de操cao作zuo，降jiang低di成cheng本ben
，梳shu理li工gong作zuo的de流liu程cheng化hua
，提ti高gao管guan理li效xiao率lv

4、  pinpaizhimingdudetishengshifouhuizhongshi，congdingweikaishi，tebieshinaxiefeibiaopindexingye，dingweifeichangzhongyao，defensidedingdan，pinpaizhimingduyuegao
，fensiyueduo，dingdanyueduo，conggangkaishijiuyaokaishipeiyangpinpaiganheyishi