電商運營中如何優化好主圖和詳情頁
？

henduodianpuyouyuzijinenglihecailidewenti
，xuduomaijiazaishangjiabaobeideshihoudoucunzaiyidingdejiaoxingxinli，daotu
，zhegeyeshihenduomaijiacunzaideyigewenti。ranhoushangchuandaozijidedianpuzhongqu，sousuoxiangtongdeguanjianciwomenbunanfaxian，dapidapixiangtongdezhutuhexiangqingyezongshiyinruyanlian。youqishianzhaojiagepaimingdeshihou，womenkeyikandaohenduodijiachanpinzaijiagediliandetongshichanpindezhutujihushiyimoyiyangde。

但(dan)用(yong)這(zhe)樣(yang)的(de)主(zhu)圖(tu)上(shang)架(jia)產(chan)品(pin)
，本(ben)身(shen)就(jiu)會(hui)影(ying)響(xiang)係(xi)統(tong)的(de)判(pan)斷(duan)不(bu)說(shuo)，客(ke)戶(hu)也(ye)都(dou)會(hui)有(you)審(shen)美(mei)疲(pi)勞(lao)。感(gan)覺(jiao)幾(ji)家(jia)店(dian)出(chu)售(shou)的(de)產(chan)品(pin)都(dou)是(shi)相(xiang)同(tong)的(de)
，連(lian)圖(tu)片(pian)都(dou)是(shi)一(yi)模(mo)一(yi)樣(yang)
，還(hai)進(jin)去(qu)瀏(liu)覽(lan)就(jiu)太(tai)浪(lang)費(fei)時(shi)間(jian)了(le)。這(zhe)樣(yang)做(zuo)可(ke)以(yi)說(shuo)是(shi)失(shi)去(qu)了(le)權(quan)重(zhong)
，權(quan)重(zhong)集(ji)中(zhong)在(zai)基(ji)礎(chu)人(ren)氣(qi)銷(xiao)量(liang)高(gao)的(de)那(na)個(ge)寶(bao)貝(bei)上(shang)麵(mian)，你(ni)隻(zhi)是(shi)給(gei)大(da)商(shang)家(jia)當(dang)綠(lv)葉(ye)罷(ba)了(le)。而(er)且(qie)，現(xian)在(zai)淘(tao)寶(bao)對(dui)於(yu)圖(tu)片(pian)的(de)保(bao)護(hu)很(hen)重(zhong)視(shi)了(le)。

我wo們men之zhi前qian強qiang調tiao過guo，主zhu圖tu是shi影ying響xiang點dian擊ji率lv的de最zui重zhong要yao因yin素su之zhi一yi，主zhu圖tu的de質zhi量liang直zhi接jie影ying響xiang著zhe我wo們men流liu量liang的de多duo少shao，因yin為wei大da部bu分fen客ke戶hu是shi被bei主zhu圖tu吸xi引yin到dao產chan品pin中zhong的de。詳xiang情qing頁ye也ye是shi同tong樣yang的de道dao理li


，詳xiang情qing頁ye中zhong的de內nei容rong描miao述shu，以yi及ji照zhao片pian的de拍pai攝she我wo們men都dou需xu要yao精jing心xin準zhun備bei
，而er不bu是shi直zhi接jie借jie用yong別bie人ren家jia的de內nei容rong。照zhao片pian能neng自zi己ji拍pai攝she就jiu自zi己ji拍pai攝she。主zhu圖tu詳xiang情qing頁ye要yao加jia入ru自zi己ji的de設she計ji。很hen多duo店dian鋪pu的de產chan品pin之zhi所suo以yi能neng夠gou做zuo到dao小xiao而er美mei，也ye正zheng是shi因yin為wei注zhu重zhong了le主zhu圖tu和he詳xiang情qing頁ye的de設she計ji。

找zhao到dao了le自zi己ji的de主zhu圖tu拍pai照zhao風feng格ge
，詳xiang情qing頁ye賣mai點dian的de描miao述shu和he痛tong點dian的de分fen析xi都dou與yu眾zhong不bu同tong。這zhe樣yang在zai客ke戶hu瀏liu覽lan一yi眾zhong產chan品pin的de時shi候hou
，通tong過guo對dui我wo們men主zhu圖tu的de眼yan前qian一yi亮liang，吸xi引yin到dao店dian鋪pu中zhong，看kan到dao別bie具ju匠jiang心xin的de詳xiang情qing頁ye才cai能neng產chan生sheng購gou買mai的de欲yu望wang。加jia上shang新xin品pin的de流liu量liang扶fu持chi
，獨du具ju特te點dian的de主zhu圖tu會hui更geng容rong易yi具ju備bei流liu量liang的de扶fu持chi和he展zhan現xian的de扶fu持chi。