做好電商代運營需要具備哪些能力？

dianshangdaiyunyingbenzhishangshiyigewangluoqudaodailishang
，fanmaideshizijideyingxiaonengli，tazuodeshituiguanggongzuo，qidaodeshijinshangtianhuadexiaoguo
，tadegongzuoshiranggengduorenkandaonidechanpin，erchanpinnengbunengbeixiaofeizhesuojieshou，nengbunengmaichuqu

，zuizhonghaishiyaokanchanpindezhilianghejingzhengli。

qici，yunyingyikuanchanpinhexuanzeshengchanshejiyikuanchanpinwanquanshiliangmashi


，tamenduichanpindelejie，jinxianyuduichanpinjibengongneng，waiguan，yunshu，cunchudengwaibutiaojiande，mudeshiweiletigongzaiyunyingguochengzhong
，nenggeikehujiejuewenti
，zheshitamendeqiangxiang
，eryanfabingshengchanyikuanchanpinduiyutamenlaishuowuyishiniutoubuduimazui

，yincinengyunyinghaochanpinbudaibiaonengshejishengchanchuhaochanpin。erqieshengchanchanpindezijinfengxianbiyunyingchanpinyaodadeduo，buyuanchengdanfengxiandegongsixuanzeyunyingchanpinxianranshigengmingzhidexuanze。

或者我們從另一個角度——電商能力來看。電商是由兩塊能力構成的：營銷和供應鏈。

yibanlaishuo，daiyunyinggongsizhangwozheyingxiaonengli，erchuantongdeqiyezezhangwozhegongyinglian。dianshangduichuantongxianxiashengyidechongjihenda，duichuantongqiyelaobandeshenjingqilehendadecijizuoyong，ernaxiequefayingxiaonenglidelaobanjinrudianshangdehua，jiuhuimeiyounengliheqitarenjingzheng，daozhijinrudianshangyouzhongzhongkunnan

，jiushiyinweibuhuiyunyingdianshang。yincinaxiezhangwoyingxiaonenglideren，jiukaishifanmaizijideyingxiaonengli
，zhihoujiuyanbianchengleyouzhangwogongyingliandechuantongqiyelaobanpinlaidaiweicaopandianshangdedaiyunying，daiyunyinggongsiyejiuzhemedanshengle。